As Founder and CEO of Noto Group, Roy Notowitz is a trusted advisor to entrepreneurs, founders, executive teams, investors, and boards of fast-growing, mission-driven consumer brands and retailers across the nation.
With deep expertise in business strategy, leadership, and executive recruitment, Roy brings an unparalleled understanding of how to build high-performing leadership teams. His experience spans all key disciplines, including executive leadership, marketing, finance, product creation, sales, ecommerce, operations, supply chain, and human resources.
Prior to founding Noto Group, Roy was the Founder and Managing Partner of Generator Group, a top executive search and consulting firm recognized as one of the fastest-growing privately held consulting firms in the U.S. in 2007.
Earlier in his career, he served as a recruiting and staffing manager at Nike, where he played a pivotal role in talent acquisition for the apparel division during a period of exponential growth.
In 2009, Roy was honored with the Sporting Goods Business SGB 40 Under 40 award for his leadership in the industry.
He has been a speaker and contributor to organizations such as the Outdoor Industry Association, Surf Industry Members Association, American Marketing Association, and Shop. Eat. Surf. providing insights on executive recruiting and hiring trends.
In 2019, Roy launched How I Hire, a highly regarded podcast that features interviews with industry leaders offering executive hiring advice and insights.
Roy enjoys spending time with his family, hiking, fishing, running, and skiing.
