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AccordingtotheLinkedInstudysmallercompanies78tendtorelymoreonpassivecandidaterecruitmentthanlargercompanies67substantiatingtheresultabove.NotsurprisinglyLinkedInstudyparticipantsseesocialprofessionalnetworksasoneofthemostimportantsourcesofqualityhires46followedbyemployeereferrals44companycareersites34internetjobboards40andinternalhires27.RespondentsinoursurveyuseexecutivesearchfirmstorecruitC-leveltalentwith51ofrespondentsworkingwithafirmatleast50ofthetimeand23workingwithafirmoneverysearch.AttheVPlevel44ofrespondentsworkwithafirmatleast50ofthetime.4.ToughestjobstofillForconsumerproductscompaniesproduct-relatedjobsarethemostdifficulttofillatboththeexecutiveandmidseniorlevelwiththeexecutivejobsbeingslightlyeasier.Companieshavingdifficultyinfillingproductshouldfocusondevelopingalongtermpipelineoftalentforkeyroles.Bestpracticeistohaveadisciplinedandconsistentapproachtonetworkingandtrackingpassivetalent.Thisistrueforanydifficulttofillpositionasdependingonmanyvariablesotherfunctionsmaybeparticularlydifficultforyourparticularorganization.5.ImportanceofyouremployerbrandAccordingtotheLinkedInstudyastrongtalentbranddecreasescostperhireby50andreducesturnoverby28.Themajorityofoursurveyrespondentscitedemployerbrandasbeingcritical42orimportant53totheirhiringefforts.ThiswasechoedatalargerlevelbytheLinkedInstudywhere77ofleadersstatedthattalentbrandhasasignificantimpactontheirabilitytomakegreathires.Ofthecompaniesinoursurveyonly19wouldratetheirtalentbrandasexcellentwiththemajoritycallingtheirbrandgood44oraverage31.Inadditionathirdofcompaniesdonotdevoteanyinternalorexternalresourcestobuildingandmaintaininganemployerbrandandonly27haveaprocessinplaceforassessingandmeasuringemployerbrandperception.Giventheimportanceoftalentbrandinattractingqualityemployeesthetophiringprioritythelackofresourcesandfocusondevelopingemployerbrandindicatesasignificantopportunitytoimprovequalityofhirethroughamoredisciplinedapproachtoemployerbranding.DifficulttoVeryDifficulttoFillMidSeniorLevelExecutiveLevelProductManagement3849ProductDevelopment5165ProductDesign4454