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SUMMARYAsthejobmarketheatsupcompetitionfortoptalentisincreasing.Focusingontheconsumerproductssectoroutdooractiveperformancenaturalproductsnaturalfoodswholesaleretailandecommerceweanalyzedresponsesfrom36highleveldecisionmakerstounderstandtheirprioritiesandchallengesrelatedtoacquiringthebesttalent.Tobenchmarkourfindingsagainstabroaderpoolofcompanieswecomparedourresultswiththerecent2015USRecruitingTrendsSurveyreleasedbyLinkedIn.Wefoundsimilaritiesbetweentheconsumerproductsspaceandthelargerhiringuniversebutalsosomekeydifferences.OURFINDINGSCENTERAROUNDFIVEMAINTHEMESTheoveralltrendforhiringin2015ThebiggestchallengestomakinggreathiresThebestsourcesfortoptalentThetoughestjobstofillinhealthylivingEmployerbrandperceptionKEYTRENDS1.Hiringwillincreasein2015Hiringisontheupswingasevidencedbyoursurveyresults.Over23ofrespondentsexpecttheirhiringtoincreaseslightly56orsignificantly11in2015.Only3expectadecreaseinhiring.Themajorityofcompaniescitegrowthindemandfortheirproductsandorservicesasthemainreasonfortheincreaseinhiring.Respondentstooursurveyaretakingalongtermviewonhiringprioritizingqualityovercostandspeed.Thenumberonehiringpriorityforcompaniesistoimprovethequalityofhire61andimproveretentionofkeytalent28.Reducingthecostperhirewasranked3or4by95ofcompanies.TheLinkedInstudysupportsthefindingsthattherelativelysmallercompaniessuchastheconsumerproductscompaniesinoursurveyvaluefindingtherightfitabovespeedorcostcitingthat46ofsmallcompaniesvaluequalityofhirevs.35oflargecompanies.Thevalueofspeedvariesevenmorebycompanysizewith16ofsmallbusinessesprioritizingtimetofillvs.31oflargecompanies.2.KeychallengesAlargenumberofrespondent42findthathiringhasbecomemoredifficultinthepasttwelvemonthswhileonly14sayithasbecomeeasier.Ascompetitionfortalentintensifiesthebiggestinternalchallengeforourconsumerproductscompa-niesistheabilitytooffercompetitivecompensation58followedbycompetitivebenefits39andanunstructuredhiringprocess31.IntheLinkedInstudycompetitivecompensationwasthebiggestobstacleforabouthalfofcompaniesaswell.Externally75ofoursurveyrespondentscitefindingqualifiedcandidatesasthebiggestexternalchallengewith53ofcompaniesintheLinkedInstudycitingcompetitionforcandidatesastheirmainobstacleupsignificantlyfromtheir2013study.3.BestsourcesOurconsumerproductscompaniesareespeciallyadeptatnetworkingtofindtoptalent.Over55ofoursurveyrespondersfindthatnetworkingisthenumber1or2hiringtoolfortheirorganizationfollowedbyLinkedInandexternaljobboards.Over23ofrespondentsexpecttheirhiringtoincreaseslightly56orsignicantly11in2015.